In our 20+ years of assisting business owners in planning their exit, ‘when is the right time to sell?’ is a question we hear all the time. But from a business owner’s standpoint, this could be tricky to predict. Is it when you are nearing retirement age? Or is it when you have found a good person to step into your shoes? While these are important factors to consider when getting ready to sell, the most important components to selling your business are its current financial state and the market atmosphere. In other words, you want to sell your business when everything is going great. Through most of our interactions with business owners, we have learned that this concept feels counter-intuitive. If your business is doing well and growing, you may think that if you wait a little longer, you can get even more for your business when it starts to really take off. Unfortunately, that thinking has landed many of sellers we know in a very regrettable place.